This class is a continuation of the previous lecture. We will focus on how to use your online presence to create impressive and informative initial contact with potential project collaborators, funders, and employers.

Outcomes For This Lesson:

The goal of this lesson is to learn how to utilize LinkedIn to create an online presence that you would want your future employer to see. This lesson will help you build your online network and create a way for you to maintain contact with potential employers and funders.


5 Places Look for Qualified Talent – great to know this knowledge before leaving college


What is it?

With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. A LinkedIn member’s profile page, which emphasizes employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free and network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.

Who uses it?

LinkedIn is a popular site for job seekers and those looking to make professional connections
Professionals are using it as a search engine when they need services and are hiring.

Why use Linkedin?

  • It increases website traffic
  • It’s a cheap way to market a product/company/or yourself!
  • It provides a window into what others in your field are interested in or concerned with.
  • It allows you to read about prospective companies/employers
  • 27 million brands have a LinkedIn company page.
  • 77 percent of LinkedIn members do product or service-related research on the site.
  • 60 percent of users have clicked on ads on LinkedIn.
  • It provides endorsements from those you have connected with on LinkedIn on skills that your employers would want verified.
  • It allows you to endorse others for the skills they have developed!

Why You Should Use LinkedIn?

How You Should Be Using Your LinkedIn– But Probably Aren’t


How to Set Up Your Free LinkedIn Profile

  • Go to
  • On the top right of that page click “join today” to get started on creating an account.
  • Fill in the sections of your first name, last name, email, password
  • Then click join now! (you account should be made!)
  • Linkedin has a really easy setup process that guides you through it’s features!

Watch screencast to set up your profile:

LinkedIn Etiquette

  • Fill out all the sections as much as you can. Your profile strength should be in the 90% or higher.
  • It’s essential to list all past experience that may reflect your ability.
  • List skills that are specific so employers can find you more easily.
  • Endorse others for their skills to reciprocate or start a good relationship online.
  • Ask for recommendations from those whom you have worked with professionally/non-professionally.
  • recommendations function like letters of recommendation on your listed skills and work experience and are visible to all potential employer, donors, partners, etc.
  • Make sure that your branding on other social media sites is CONSISTENT with what you post on LinkedIn.
  • Keep your profile UP TO DATE!!!!

Use LinkedIn like This!


Main Features of LinkedIn!

What you can do on LinkedIn

  • Background: The most important section when showing employers the skills you have and that you can fill out on your own is your profile!
  • Post a current picture of yourself as a profile picture.
  • Post a tailored resume in PDF form (this form HIGHLY recommended).
    • LinkedIn’s actually has their own resume builder here if you need help to get started on this.
  • Write a short summary about who you are what your aspirations are (3-5 sentences; short, sweet and to the point).
  • In the experience sections place any relevant activities you have participated in that have taught you skills needed in the real world.
    • This requires a position title, name of the group you worked with (if any), the location and time period of this work, and a brief description of the work you did.
  • Other sections you can fill out if you have the experience is:
    • Skills & expertise (this is sections where you receive endorsements), publications, projects, languages, educational courses you have taken, educational institutions attended, honors and awards received, volunteer experience, interests, personal details, and the best way to be contacted.
  • Connect with other your know on LinkedIn and start building your network.
    • Endorse their skills and have them endorse yours.
  • Receive recommendations from people you have worked with in the past (this is a whole section).
  • Join groups in the field you are interested in (this is a whole section),
  • Follow company pages of the companies or organizations you are interested in.

Here is a Screencast example of what makes a LinkedIn profile stand out.

User Interface and Navigation Tour of LinkedIn:

The many ways to make connections on LinkedIn, youtube tutorial style:

  • Adding a profile picture

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  • Creating a ‘live’ resume requires filling in ALL subsections and keeping the backgrounds sections up to date
    • Experience: Make sure that this section is complete and addresses all of the work you have done. This is a great place to give employers, companies, and individuals a really good idea of who you are and what you do. Also update your skills at the bottom so you can be endorsed by others as a form of validation.
    • Endorsing someone and having them endorse you back (similar to following) is important for LinkedIn.

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  • Find groups to join, follow, and contribute to.skitch_iphoto.export.skitch 4
  • Craft a powerful title for Your LinkedIn profile. Unless someone clicks on your full profile, your name and title are the only things visible on LinkedIn lists, such as the list of “People Also Viewed” and “People You May Know,” as well as when you accept someone’s invite to connect.
  • So make your title stand out by saying what you do and for whom
    • For a designer: “Helping Law Firms & Financial Services Companies Elevate Their Brand & Bottom Line” (instead of the more generic, and much more common, “Graphic Designer”)

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Extra Awesome Features of LinkedIn


This is a specially designed tool that Linkedin provides so you can find universities, jobs, graduate opportunities and more! Use it as a search tool!

How to create YOUniversity

Click on this link: which will take you to this page.

Click on any of the three links depicted below.



Scroll down to the bottom of next page and click on the link for Decision Board:Decicion BoardsOn your Decision Board, tell LinkedIn when you are planning to attend your next level of schooling and choose the level of degree you desire from these universities by clicking on the pencil logo next to the pop up box in the image below.



Use the “Add something to your board” window to find schools or fields of study of interest.


These are the tools that you can use on your decision board.Tools_for_Linkedin_for_Education

  1. Add a university you are interested in attending to your board!
    • Here are the settings for universities that are added to your board.way_to_remove_uni__from_bashboard
    • Select your intentions for the universities you have chosen.
    • Status_of_uni__at_time_on_board
  2. Add fields of study you’d like to follow
    • select fields of study  based off LinkedIn’s  suggestionsLinkedIn_University_Finder
    • Write about why this field of study interests you! Be warned, you have character limit. Keep it short and too the point.View_field_of_study__interest_line
    • Click on ‘View field of study above’ and this screen will appear with LinkedIn’s stats.Field_of_study_-_Applied_Horticulture_and_Horticultural_Business_Services___LinkedIn_and_Microsoft_Word
  3. Here is what decision board looks like when universities and fields of study are selected.Decision_Board___LinkedIn
  4. Share the boards you have made!
    • To share your board with potentially interested parties, click the orange share button on the right of the  home  for your dashboard. Tonje_Wold-Switzer_-__share_Decision_Board___LinkedIn
      • how_to_share_board_to_other_linkedin_connections_1
      • This is the confirmation of the board being shared!confirmation_of_board_being_shared
      • This is the privacy setting for sharing your boardprivacy_setting_for_sharing

Other Ways Linkedin For Education Can Be Used

LinkedIn Pulse

Watch the youtube video to learn about what it is, why it is important, and how to use it!

You can access LinkedIn Pulse by going to your LinkedIn ‘Home’ and click on the blue ‘Pulse’ hyperlink at the top of that page.

Details that will enhance the professionality of  your LinkedIn profile.

Vanity Link

This feature changes the end characters of your LinkedIn profile URL from a random string to a short set of professional characters.

  • i.e. it changes this url: to
    • the later URL looks much cleaner and more professional!

How to set it up:

  1. Go to your LinkedIn profile
  2. Go to this section in your profile and click where the arrow is pointing. Your_Profile___LinkedIn_1
  3. Click ‘edit’ next  the LinkedIn URLYour_Profile___LinkedIn
  4. Scroll down the page and look the bottom of the right column. Then change the editing link where the arrow is pointing.Edit_Profile___LinkedIn Edit_My_Public_Profile___LinkedIn

In your school and job career you may work in projects with others. LinkedIn has a section that that allows you to features you projects, just fill in the section called ‘Projects’. This section is unique and dynamic in the fact that it allows you too add other members who contributed to the project. Connecting your projects with those you have connected to on LinkedIn.

The way to achieve this goal is by logging into your LinkedIn account. Go to your profile, and turn the editing setting on. Scroll down to your projects section and click add new or edit an old project. On this section you can update an old project or add a new project. For either of the cases you can add or delete members who were a part of the project. Connecting your collaborators to a project is beneficial to the both of you, since they’re getting rep from it as well. See the image below for what the editing screen looks like and what you can add.


Yes LinkedIn lets you add everything you’ve ever done! Have you taken a college class that directly relates to one of your experiences? Have you done a weekend seminar that relates? Add them! Take a gander:

courseI want to lend some credibility to my position of Research Assistant, so I will add my Research Methods course and associate it with that experience. Once you’ve hit save, you can see that the experience now has a “Courses” collapsible in it.


Networking on LinkedIn

General Tips

  • Focus on quality not quantity


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  • Expand your network by connecting with appropriate second-degree relationships
  • Endorse others for their Skills & Expertise
  • Follow pages relevant to your career interests

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  • Join and post on groups that in your field


  • Link projects, courses, and recommendations to your experience blurbs
  • Do research and make connections with universities, from undergraduate to PHD level, on your decision dashboard
    • refer to ‘YOUniversity’ section to achieve these goals
  • Keep contact with your network CONSISTENT and RELEVANT

Building Your Linkedin Network!

Working your endorsements and experience sections!

By filling in the endorsements and experience sections you are ready to network on LinkedIn!

At this point be sure that:

  • Your experience section is written clearly, and with enough description of the work you did so that a stranger reading your profile would be impressed!
    • see the general tips section for examples of recommended ways of filling in experience sections.
  • you have at least 20 skills that are related to the work you want to do in the future

Like all social media, endorsing and reciprocating someone endorsing you is proper etiquette to follow!

Do this by:

  • endorsing someone else!
    • you can do this in these various ways
      • search  a connections name
      • above the portion of the their profile picture and title this should show
      • T.Ikemiya___LinkedIn
      • Select the skills you want to endorse. You can even add a skill you know they have!
    • and/or this way:
      • go to the skills section of one of your connections
      • then click on the little plus symbol near the skills they have written up!


  • Having a person endorse you the same way you have endorsed them.
    • this shows that you have support in flaunting the given skill, as others know you have it too.
  • Have a person write you a recommendation on a mutual experience
    • This is done separately by the person recommending you, ensuring that you have no control over editing the content someone has written about you, thus giving credibility to you and your recommender.
    • The person will recommend you (the steps are shown below) and you will receive an email from LinkedIn stating that a person has written a recommendation for you.
    • If you want to have the recommendation to show, then follow the process highlighted in the email!
    • This is what is should look like when they write the recommendation!


  • Write a recommendation for a linkedIn connection you have worked with
    1. Scroll down to the recommendation panel of your connection and click on the blue link ‘Recommend connection first namerec1
    2. The link from step leads to this page. Just fill in this page and send the recommendation!Recommendations___LinkedIn_and_Edit_Page_‹_Everett_Labs_—_WordPress
    3. The connection being recommended will receive an email asking if they want this endorsement to show on their profile.
    4. You recommendation will show on their profile if they choose to post it up!
  • Send messages to your connections to inquire about anything professional.
    1. Search for one of you connections
    2. In the top section of your connections profile [the part with their profile picture and etc] there will be a message box. Click on the ‘Send a Message’ or ‘InMail’ box to  go to the screen.Taylor_Ikemiya___LinkedIn
    3.  Fill out this message box that pops up! Make sure the message is written professionally. This a professional online network, so keep it professional and grammatically correct. Look at the examples posted below.
      1. Do this:Taylor_Ikemiya___LinkedIn_1
      2. Do Not  do this: DON’T NOT use: slang, shortened words, abbreviations, nick names, and  more.    Taylor_Ikemiya___LinkedIn

Be proactive! Don’t assume that your connections are just going to take it upon themselves to sit down and write nice things about you. Go ahead and ask. You can do this anytime, but some people like to coincide it with an upcoming grad school application or job search. Decide for yourself if you’d rather cultivate these things over time or madly scramble for them leading up to a deadline.

Finding the Request Page

They decided to put the link to the Request Recommendations page in an odd place if you ask me.

Start by mousing over your portrait in the upper right toolbar, then clicking on “Privacy & Settings“. Once you’re there, find the link under Profile Settings that says, “Manage Recommendations“. Once you’re there, click on the “Ask For Recommendations” tab and start requesting!

You’ll need to specify what position/experience you want them to write the recommendation for. Then you’ll choose up to three people to send the request to.



Search Linkedin for Student Jobs!

Go HERE! (it should look like the picture below!)


Maybe you know where you’re going, maybe you don’t. Find a job where you can make an impact, all using Linkedin!

Search thousands of student internships and jobs for graduates on Linkedin, it’s easy and fast! It’s convenient for you and makes searching easy in a job market that is not too welcoming. Undergraduates (seniors) can utilize this for job listings in their area of interest or begin to look at prospective positions in their field of interest!


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Check out  Aaron Longa’s LinkedIn as an example template for you when you create yours!

Go over the homework assignment. Any questions?

Homework Assignment

  1. Set up  a linkedin account
  2. Set up your profile with these features:
    • Profile Picture
    • Fill out each of these sections to best of you ability:
      • Summary
      • Experience
      • Current [make this one powerful!] and past job titles
      • Publications, projects, languages, honors & awards, recommendations, and/or organization
      • Volunteer
      • Education
      • Interests
      • Personal details
      • Courses
      • advice for contacting you
    • join or follow a group that interests you
    • follow a page &/or many pages
    • add at least 20 skills in the skills section
    • edit your URL link and make it a vanity link [Hint see section above]
  3. Connecting
    • Follow the Everett Program Company Page
    • Connect to  10 of your fellow classmates
      • use the etherpad to find you classmates linkedin page URL’s
    • endorse each of you classmates on two skills
    • connect to:
      • Tonje Wold-Switzer
      • Jessica Crosby
  4. Create a decision dashboard using this link
    • add two types of careers/jobs you are interested in
    • add two universities that you want to follow
    • share it with Tonje and Jessica
  5. Search for a job using the students jobs tool [there is section above about it]
    • Take a screen shot of you search results
    • take a screen shot of one link explored
      • label these:
        • first
        • first
          • ex:

Submit your screenshots to

Besides your screenshots, we will access your public LinkedIn profiles through the information on the etherpad to grade the homework.

Happy Connecting.